Director, Marketing Analytics

Responsibilities: Serve as a client-facing analytics lead for paid media measurement, audience analytics, and marketing effectiveness engagements across relationships of varying size and complexity Define paid media measurement strategies for brand, performance, and customer-level campaigns, creating alignment on KPI frameworks, success metrics, and reporting expectations across client and internal collaborators Partner with client marketing, media, analytics, and agency teams to interpret results and recommend optimizations across audience, placement, channel, creative, offer, budget allocation, and campaign strategy Translate complex methodologies, including experimentation, causal inference, attribution, segmentation, predictive modeling, incrementality, and closed-loop measurement, into clear, client-friendly insights and guidance Access and analyze data in Epsilon's proprietary tools, PeopleCloud, cleanroom environments, CDPs, and other data platforms to measure audience quality, media exposure, campaign outcomes, online and offline sales impact, and customer behavior Oversee media data readiness, ingestion, and quality requirements to ensure audience and campaign reporting is feasible based on client advertising operations, owned digital ecosystems, and available data assets Develop and communicate actionable insights, optimization recommendations, executive-ready narratives, and quantifiable business impact to clients and senior collaborators Author and contribute to analytic plans, technical requirements, project estimates, statements of work, timelines, deliverables, and resource plans that support successful execution Develop measurement procedures, benchmarks, tool playbooks, and ways of working that support repeatable, scalable paid media analytics delivery Coach, mentor, and develop analytics team members while fostering a collaborative, high-performance culture focused on client value, innovation, and continuous improvement