Copywriter

Type: fulltime

Location: NYCOnsite: 4 days/week We are seeking a creative and detail-oriented Copywriter to develop compelling, audience-focused content across digital marketing channels. This fulltime opportunity is ideal for someone who can balance brand storytelling with performance-driven messaging, creating clear, engaging copy that strengthens customer connection and supports campaign goals.

Key Responsibilities: Create thoughtful, effective messaging that enhances the quality and impact of marketing materials. Support content leadership in applying a consistent voice across branded assets and channels. Write clear, compelling copy for digital platforms including website content, email campaigns, homepage messaging, and product descriptions. Adapt copy to fit the needs of retailer platforms and various third-party e-commerce environments. Develop copy for both organic and paid social media content. Manage ongoing copy requests and shifting priorities while meeting deadlines. Contribute to content strategy for product launches and seasonal campaigns. Tailor messaging to support full-funnel customer journeys across digital touchpoints. Partner with creative, social, digital, and marketing teams to ensure consistency across brand experiences. Apply voice and messaging guidelines across all assignments and workflows. Write social-first copy for owned channels such as Instagram and Tik Tok. Adjust messaging for different audience segments across email, social captions, and website content.

Qualifications: 2–7 years of copywriting experience in fashion Exceptional attention to detail with strong proofreading and editing skills Ability to manage deadlines, feedback, and approvals with a solution-oriented mindset Highly organized, self-directed, and comfortable working across multiple projects and stakeholders Adaptable and able to shift priorities quickly in a dynamic environment Proficiency in Microsoft Word and Excel Strong understanding of social and digital platforms and how they support creative and marketing goals Knowledge of marketing strategy and content development for integrated campaigns Ability to identify audience insights and adapt messaging by platform Excellent written and verbal communication skills Demonstrated experience in copywriting, content strategy, and cross-functional collaboration