Lifecycle Marketing Lead - B2B SaaS (NYC Hybrid)

Abacum is seeking a hands-on Lifecycle Marketing Lead based in New York. You will own lifecycle programs from first interest through sales, design nurture tracks, and define lead readiness while ensuring smooth handoffs to the sales team. You will build and optimize campaigns with a strong emphasis on data-driven results. You will manage the marketing automation stack, report on conversions and pipeline impact, and continuously test offers and audience segments to improve performance.