Lifecycle Marketing Architect B2B SaaS, NYC Hybrid

Abacum, a leading business planning solution headquartered in New York, seeks a lifecycle marketing leader to own the end-to-end path from first interest to sales conversation. You will design nurture tracks, segmentation, and scoring, and you will own the numbers showing program impact. We value hands-on marketers who can build HubSpot flows, analyze data, and drive conversion across the lifecycle. This role is hybrid in NYC with equity and strong benefits.