Business Development Representative
Business Development Representative
L5
Occupations
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific ProductsSales Representatives of Services, Except Advertising, Insurance, Financial Services, and TravelSales ManagersIndustries
Other Grocery and Related Products Merchant WholesalersGeneral Line Grocery Merchant WholesalersMarketing Consulting Services- Prospecting and pipeline building
- Find and target new retailers, distributors and channels that fit the brand within your region.
- Build a steady pipeline through cold outreach, referrals, broker networks, LinkedIn and industry events.
- Research prospects' categories, shopper base and competitive set to tailor every pitch.
- Represent the brand at trade shows and buyer events to generate new leads.
- Pitching and closing new business
- Lead buyer meetings and category reviews with compelling, data-backed sell-in stories.
- Win new item authorizations at untapped retailers and new items at existing accounts.
- Negotiate pricing, promotions, slotting and launch terms within approved guidelines.
- Move deals from first conversation to signed authorization with urgency and follow-through.
- Launch and handoff
- Coordinate launch plans with Marketing, Supply Chain and Customer Service so new accounts ship on time.
- Make sure new items hit shelf correctly, in stock and to planogram.
- Hand off launched accounts to account management with a clear growth plan, and stay involved where it helps.
- Broker and distributor development
- Recruit and activate brokers and distributors to expand reach into new markets and channels.
- Hold partners accountable for opening new doors and executing at retail.
- Market intelligence
- Use syndicated data and category trends to spot white space and build the case for new distribution.
- Track competitor moves, new channels and emerging retail formats to find the next opportunity.
- Forecasting and reporting
- Keep the CRM current with all prospect activity, pipeline stages and deal values.
- Deliver accurate pipeline and new-business forecasts to sales leadership and Demand Planning.
- Report wins, losses and lessons learned to sharpen the team's approach.
- Experience launching an emerging or challenger brand into national or regional retailers.
- Background in snack food or another fast-moving CPG category.
- Experience with syndicated data (e.g. Circana, NielsenIQ, SPINS).Network across multiple channels (e.g. grocery, club, convenience, specialty, e-commerce).What makes someone successful here
- Hunter mindset: energized by prospecting and unfazed by "no."Persuasion: builds a sell-in story that gets buyers to say yes.
- Negotiation: wins fair terms while protecting margin.
- Resilience: keeps the pipeline full through long sales cycles.
- Self-starter: works independently and owns their results.
- Relationship building: turns cold contacts into trusted partners.
Level
SeniorL5
Location
Bloomington, IL
Occupation
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
Industry
Other Grocery and Related Products Merchant Wholesalers
Posted
today
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