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McCarthy Search

Lifecycle Marketing Strategist (Full-time, US)

L5

new standardOverland Park, KStoday

$120k - $200k/yr

Occupations

Marketing ManagersMarket Research Analysts and Marketing SpecialistsSearch Marketing Strategists

Industries

Marketing Consulting ServicesAdvertising AgenciesCustom Computer Programming Services
Opportunity Name: World Class CRM for 8- & 9- Figure Brands ($120k - $200k/yr) This role is for lifecycle and retention specialists with hands-on Klaviyo and DTC experience. It is not a fit if your background is mainly in paid media, SEO, B2B marketing automation, or CRM admin/development (Salesforce, HubSpot).About New Standard New Standard Co. is not your typical email marketing agency. We are a team of retention specialists committed to driving revenue and loyalty through holistic, data-driven strategies. We work with brands as an extension of their team, optimizing for high-impact KPIs. In a world where acquisition costs are rising and loyalty is fading, we help brands scale sustainably by turning retention into profit.
About the Role: As a CRM Strategist specializing in Email and SMS, you will report directly to the Head of CRM Strategy and lead retention strategy and execution for top-tier 8- and 9-figure DTC brands. You’ll own client communication, campaign planning, lifecycle performance insights, and testing across Klaviyo, Postscript, and other ESPs. This is a senior, hands-on role that requires deep retention expertise, strong analytical skills, and the ability to communicate confidently with C-suite executives.
Responsibilities:
  • Lead end-to-end retention strategy across Email and Omnichannel for high-growth DTC brands
  • Own campaign planning, segmentation, automation, and testing across Klaviyo, Postscript, and other ESPsAnalyze performance metrics to uncover insights and build actionable recommendations
  • Collaborate with copywriters, designers, and data teams to execute cohesive lifecycle campaigns
  • Present strategies, results, and testing frameworks directly to executive-level clients
  • Build retention roadmaps and ensure delivery aligns with client goals and KPIsDocument brand tone, preferences, and segmentation guidelines for consistent execution
  • Stay current on platform capabilities, emerging best practices, and retention trends
Qualifications:
  • 4+ years of CRM, Email/SMS, or lifecycle marketing experience for large DTC brands
  • Deep hands-on experience with Klaviyo and Postscript (Attentive or Braze a plus)
  • Experience with subscription platforms (Skio and Recharge) is highly preferred
  • Familiarity with mailers, loyalty programs, and mobile apps is a plus
  • Proven ability to manage retention programs for 8- and 9-figure ecommerce brands
  • Strong analytical skills and comfort working with cohort data and performance dashboards
  • Excellent communication skills and experience engaging with senior-level stakeholders
  • Must be able to work U.S. business hours
Benefits:
  • Remote-first culture built on trust, autonomy, and accountability
  • Opportunity to work alongside some of the brightest minds in retention
  • Work with innovative brands on high-impact lifecycle strategies
  • Contract Opportunities also Available
  • A collaborative environment that values creativity, data, and growth
  • Leadership and career development opportunities in a growing organization
  • Flexible time off and a supportive, high-performance team
  • Additional Questions
  • What's the largest annual revenue account you've managed directly?
  • How many 8 & 9 figure brands have you worked with before?
  • From 1-10, how good are you at each of: Klaviyo / Copywriting / Reading Data / Handling intense C-Suite questions on the fly?
Apply now (opens in a new tab)
Apply now (opens in a new tab)

Level

SeniorL5

Salary

$120k - $200k/yr

Location

Overland Park, KS

Occupation

Marketing Managers

Industry

Marketing Consulting Services

Posted

today

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