To support a global fintech client, the remote Senior Marketing Analytics Consultant will analyze marketing and customer data, develop dashboards using Tableau, and provide strategic insights to optimize marketing strategies across channels.
Key responsibilities:
Analyze marketing and customer data to quantify the impact of marketing initiatives on revenue and business outcomes
Develop and maintain dashboards, visualizations, and performance reports using Tableau
Deliver insights that help optimize marketing strategies, including spend allocation and campaign effectiveness
Required qualifications:
Bachelor's degree in a relevant field (e.g., Data Science, Statistics, Marketing Analytics, Business Analytics)
4-5 years of experience in marketing analytics, data analytics, or related fields
Strong proficiency in SQL for data extraction and manipulation
Hands-on experience with Tableau for visualization and reporting
Solid understanding of marketing measurement concepts, attribution, and performance analytics